Pablo Zárate is a managing director within the Strategic Communications segment at FTI Consulting. He is based in Mexico City.

Mr. Zárate heads the firm’s Strategic Communications team in Mexico, focusing on special situations: public affairs, regulatory issues, litigation processes, complex financial transactions and crisis situations. He originally joined FTI Consulting in Washington, D.C., and eventually moved back to his native Mexico City, founding the Strategic Communications practice in the country.

Mr. Zárate’s practice focuses on energy and industrials. During his time at FTI, he has provided strategic advice to senior teams within a broad range of companies, from leading Mexican groups to Fortune 100 companies. He has conceptualized and developed analysis, communications, and rapid response platforms for prominent trade associations and industries in Mexico, often acting as their chief spokesperson.

Pablo writes a weekly column at El Economista and is a regular contributor to Letras Libres. He has been member of editorial committees at leading outlets, like Reforma. His commentary is regularly featured by leading Mexican opinion shows, such as those led by Carlos Loret De Mola, Leo Zuckermann, Sergio Sarmiento, among others. In 2019, Mr. Zárate was named to the 100 most influential individuals in energy list, compiled by Líderes Mexicanos.

Before joining FTI Consulting, Pablo served as independent political consultant to candidates and governments at the state and municipal level in Mexico; as advisor and chief speechwriter to two Mexican cabinet agency heads, and as international advocacy fellow at Blue Star Strategies LLC, a public affairs boutique firm in Washington D.C.

Pablo holds an M.A. from the School of Media and Public Affairs at The George Washington University, a B.A. in Economics by the Instituto Tecnológico Autónomo de Mexico (ITAM), and a B.A. in Political Science, also by ITAM.


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